The “map data” in form of tiles (Kacheln).
There different URL standards to request tiles
WMS is a protocol defined by the OGC for requesting rendered map images for arbitrary areas. Clients can make requests to it in a tiled pattern if they wish.
WMS-C is an extension for WMS created by OSGeo that adds metadata to the capabilities document letting the client know where to make requests so they line up with service's tiles. A WMS-C service may reject requests that are not aligned to its tile grid.
TMS is a protocol created by OSGeo that allows tiles to be requested using integer indices. It also provides metadata for discovery and configuration. It can be implemented as a set of tile images and metadata files sitting in a static file system. Y axis goes up from the bottom.
WMTS is a protocol created by the OGC that allows tiles to be requested using integer indices. It also provides metadata for discovery and configuration. Y axis goes down from the top.
XYZ is the term we use for various ad hoc schemes for serving tiles, often from a static file system. There's no standard and no mechanism for metadata. There's no fixed standard for Y axis direction although down from the top is most common. Google did something for their own purposes, and other people sort of copied it. A particular XYZ client and server may or may not be able to work together. XYZ Clients can sometimes also be made to work with TMS or WMTS services.
There are also a few less used protocols like the Bing “quadkey” protocol or the Google Mobile protocol which flips the zoom level order.
I generally recommend WMTS as it is the only integer index tile protocol backed by a widely recognized standards body. See https://de.wikipedia.org/wiki/Web_Map_Tile_Service
Example of tile URLs
http://localhost:8080/geoserver/gwc/service/tms/1.0.0
http://localhost:8080/geoserver/gwc/service/wmts?
TODO
TODO
Small but sufficient to show the position.
Powerful. Open source