| Funnel Entry Date | <the date that the epic entered the funnel> | |
| Epic Name | <a short name for the epic> | |
| Epic Description | <an elevator pitch (value statement) that describes the epic in a clear and concise way> | |
| for | <customers> | |
| who | <do something> | |
| the | <solution> | |
| is a | <something - the 'how'> | |
| that | <provides this value> | |
| unlike | <competitor, current solution, or non-existing solution> | |
| our solution | <does something better - the 'why'> | |
| Business Outcomes | <the measurable benefits that the business can anticipate if the epic hypothesis is proven to be correct> | |
| Leading Indicators | <the early measures that will help predict the business outcome hypothesis> | |
| Non-functional requirements (NFR's) | <NFR's associated with the epic> |