===== Ticket =====

^                                      ^                                                                                                            |                                                           |
| Funnel Entry Date                    | <the date that the epic entered the funnel>                                                                |                                                           |
| Epic Name                            | <a short name for the epic>                                                                                |                                                           |
| Epic Description                     | <an elevator pitch (value statement) that describes the epic in a clear and concise way>                   |                                                           |
|                                      | for                                                                                                        | <customers>                                               |
|                                      | who                                                                                                        | <do something>                                            |
|                                      | the                                                                                                        | <solution>                                                |
|                                      | is a                                                                                                       | <something - the 'how'>                                   |
|                                      | that                                                                                                       | <provides this value>                                     |
|                                      | unlike                                                                                                     | <competitor, current solution, or non-existing solution>  |
|                                      | our solution                                                                                               | <does something better - the 'why'>                       |
| Business Outcomes                    | <the measurable benefits that the business can anticipate if the epic hypothesis is proven to be correct>  |                                                           |
| Leading Indicators                   | <the early measures that will help predict the business outcome hypothesis>                                |                                                           |
| Non-functional requirements (NFR's)  | <NFR's associated with the epic>                                                                           |                                                           |